8/9/2023 0 Comments Bcg growth share matrix![]() They are the right candidates for divestiture. Within the four-squares, dogs are positioned at the lower right quadrant of the grid and are known for producing the least cash for the company. The company's products that have a low market share and low growth rate fall in this category and suggests that the product/service must be sold, liquidated, and the earnings must be repositioned. Each of these categories has a unique set of characteristics. The offerings are categorised into the labels-dogs, cash cows, stars, and question marks. The matrix arranges the companies products and services in a four-square matrix where the x-axis states the market share of the offerings, and the y-axis represents the respective rate of market growth. The matrix was first developed by Boston Consulting Group in the year 1970. ![]() The Boston Consulting Group (BCG) Growth-Share Matrix refers to a planning tool that graphically represents a company's products and services as a means to make it easier for the company's administration to make informed decisions about what they must sell, keep, or invest more in. ![]()
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